UI DESIGN
Pixel Perfect: The Perfection Of Interaction Design
Today, the bar for web and mobile app design has been raised. Both the UI and UX design need to work seamlessly together to provide an intuitive and personalized digital experience.
With, the exponential growth of mobile, web and IoT applications, UI design now plays a more pivotal role than ever in enhancing the overall User Experience (UX).
HOW WE DELIVER UI AND UX SERVICES
A decade in design has allowed our team to perfect the process of delivering UI and UX services. We follow established design standards, workflows, and guidelines — you get the product you need, delivered by expert designers within the set timeframe.
Insight & Understanding
As an user experience agency, our process starts with insight and understanding, which indicates that our team makes an in-depth research about the needs of the customers. We feel their pulse and incorporate suitable UX strategies. We works closely with clients to uncover the insights that matter.
User Personas
We create user personas, write user stories that help in identifying and understanding the target audience better.
In brief, a persona is a fictional user, ideally based on real user research as part of the design process. The character, skills, priorities, and goals of this persona are used as a key point of reference during the rest of the design process.
Information Architecture
Information Architecture (IA) is a crucial part of web usability. As a standard part of the UX process, designers create information architecture when building products. Defining every avenue and path that users can take through an app or website. Information Architecture describes the hierarchy, navigation, features, and interactions of a website or application.
Wireframe & Prototyping
Wireframing is an important step in any screen design process. It allow you to map out the functionality of the pages, catch problems early and improve your ideas.
Digital prototypes allow us to build realistic, clickable proof of concepts that allow users and stakeholders to get a feel for what we’re building. These prototypes enable us to test our assumptions and move progressively towards finished solutions.
Interaction & Animation Design
Incorporating animation as a functional element that enhances the user experience. Animation is no longer just for delight; it is one of the most important tools for successful interaction.
However, animation in design can only enhance user experience if it’s incorporated at the right time as well as the right place. Good UI animations have a purpose; they are meaningful, and functional.
Optimise & Refine
We optimise the user experience to achieve the best possible results. We conduct user testing and analyse all data structure and transform into UI improvement.
To get a broad, balanced understanding of our impact, we use various methods to measure and refine the user experience.
Capture, Translate & Enhance Brand Identity
RESEARCH & DISCOVERY
Providing The RoadMap To Disruptiv Innovation
Achieving true disruptive innovation is not a one-person job, it takes teams with diverse backgrounds, unique perspectives and domain expertise to make creative visions a reality.
Innovation requires completely rethinking the way we perceive your current and future customers as well as acquire a deep understanding of current and future competition.
Our holistic approach provides unique data-driven insights of competitive offerings as well as targeted customer demographics, personas, habits, mindsets and trends.
IDEATION
Disruptive By Design – Customer-Centric Innovations
One of the most consistent patterns in business is the failure of leading companies to stay at the top of their industries when technologies or markets change.
Disruptive innovation requires a major shift in perspective, a moment when our everyday point of view is turned upside down, and the team finds a completely new ways of approaching challenges.
We start each client engagement with an in-depth discovery and ideation phase to immerse ourselves in your business objectives as well as identify opportunities for disruptive innovation.
CX DESIGN
Creating Immersive & Engaging Digital Experiences
Customer experience (CX) can be defined as the quality of all of a consumer’s encounters with a company’s products, services, and brand. While a strong customer experience produces significant results—more customers, more sales, and more loyalty—many companies still struggle to identify a plan of action to achieve these results.
Leaders can reach these goals if they focus on something more specific: the Digital Customer Experience (DCX).
UX DESIGN
Combining Strategic & Narrative Design Methodologies
Design Thinking is more than making something look beautiful. It also has to be intuitive and functional. If a website or app is beautiful but difficult to use, chances are users will never return.
Digital design has to serve the user and human-centered design has to solve the problems we face today and tomorrow.
That’s why User Experience (UX) design is at the heart of the future for Digital Customer Experience.
SMART APP DEVELOPMENT
Intelligent, Autonomous & Data-Driven Applications
The next-generation of Smart Apps are powered by technologies such as Artificial Intelligence (AI), Machine Learning (ML), IoT and Blockchain – delivered by a scalable cloud service architecture.
These Smart Apps are disrupting industries and decisively shaping unique and immersive digital user experiences.
Digital Innovation Delivered!
We design, build and deliver technology-based innovations that create significant competitive advantage and revenue growth potential for our clients.